Gerardus Mercator was a cartographer (map maker), cosmographer, geographer, philosopher, mathematician, and a highly esteemed craftsman. He was one of the first people who presented their vision of an unknown southern continent – Terra Australis Incognita – in 1538. The fabricated image he created of the unknown southern continent, was not based on any actual voyage of discovery, but completely based on philosophical speculation reiterating the classical theorem, that there must be a southern landmass to counterweight the northern hemisphere. As a self sufficient craftsman who designed, engraved and sold all of his maps himself, Mercator’s life and work can be seen as metaphors for what we aspire to: a high level of craftsmanship and pride in one’s work, and to nurture the adventurous spirit of an imagination to see and think beyond what is already known, but what could be.